Named for Týr, the Norse God of warriors, we are a company started in 1985 by athletes and powered by athletes. We are dedicated to re-imagining technologies that help athletes obtain peak performance through innovation and design. Like all athletes, we always work with an intense spirit of competition. Everything we do revolves around creating the fastest, most advanced performance products. Always in front.
By athletes for athletes
CEO Steve Furniss competed in two Olympics; became the second runner up in 1972 and four years later, he was the captain of the US Swim team. Steve and his brother Bruce (winner of 200 IM in 1976) participated in the Olympic Torch Relay, carrying the flame in 1984, 1996 and 2004.
TYR Nordic is a proud partner of the Danish Swimming Federation, Swedish Triathlon Federation and Norwegian Diving Federation. We also co-operate with several swim clubs where we offer good deals on swim and triathlon gear.
TYR is also a proud partner for USA Swimming, USA Triathlon, USA Water Polo, IRONMAN, French Swimming and Swiss Swimming.
Good quality and high fashion describe our products as we are determined to distribute the best and most needed equipment for swimmers and triathletes.
The release of the AP12 (Alchemy Project of 2012) suit was a milstone for the company as those racing suits quickly became significant for success in swimming pools. Together with Tracer goggles, TYR has a highly appreciated line for racing in swimming.
The Freak of Nature wetsuit was launched the same year and is the best wetsuit in the market. It’s revolutionary design and extremely well-fitted construction, is nothing like we have ever seen before – the dream suit for triahtletes!
TYR designed and adjusted the classic red swimsuit that the Baywatch cast wore during all seasons of the famous TV-series.